Strategy
Brand, positioning and business. I find the angle nobody is looking at and turn it into a plan you can execute on Monday.
Hi, I'mRubén Alejandro.
Creative consultant. Strategist, technologist.
Multidisciplinary creative. I work with brands and people who want to build something that doesn't exist yet.
Let's talk
Manifesto.
- I don't believe in industries. I believe in well-framed problems.
- Creativity isn't a department: it's a way of thinking you can apply to a product, a campaign, a skatepark or an entire company.
- I'd rather have data than a hunch, and an idea than a meeting.
- I work with fewer people than I should and deliver more than I promise.
- If you want someone to say yes to everything, I'm not your guy.
01
What I do
Three ways to work with me. All of them start with a conversation.
Innovation
New products, services and experiences. From insight to prototype, from prototype to the street. I've designed everything from surfskate boards to platforms.
Creativity + Data + AI
Creative systems that produce more and better: content, processes and tools powered by artificial intelligence, with results you can measure.
02
Creativity is multifaceted.
None of them defines me.
- Film director
- Producer
- Media strategist
- Creative director
- Data analyst
- Electronic music producer
- Founder of Guatemala's first surfskate park
- Designer of Central America's first surfskate board — Morena Surfskate
- Co-founder of a no-bullsh*t agency — Madame Group
- Speaker
Brands I've worked with
46+
Brahva
Budweiser
Grupo Promerica
Quezalteca
XL
Venado
Kern's
Cebollines
Claro
Patsy
San Martín
Porsche
Azúcar Caña Real
Grupo HAME
Morena de Caña
Grupo Apolo
Grupo Premium
Cempro
Enterex
Ciruelax
Umbrella
Scentia
Brahva
Budweiser
Grupo Promerica
Quezalteca
XL
Venado
Kern's
Cebollines
Claro
Patsy
San Martín
Porsche
Azúcar Caña Real
Grupo HAME
Morena de Caña
Grupo Apolo
Grupo Premium
Cempro
Enterex
Ciruelax
Umbrella
Scentia
04
Talks
I talk about what I do. Innovation, strategy, data and AI, and building things from Guatemala.
- IAB ColombiaFrom human collaboration
- Universidad de San Carlos de GuatemalaNew technologies in communication
- Universidad Rafael LandívarConceptualization and data strategy
IAB Colombia — “desde la colaboración humana.”
InnovationStrategyData & AIEntrepreneurship
06
Let's talk
Leave me a message or grab one of the few slots I keep open.
Calendar
Guatemala time (GMT-6)Available slots.
Week of September 14
Mon 14
Tue 15
Wed 16
Thu 17
Fri 18
Week of September 21
Mon 21
Tue 22
Wed 23
Thu 24
Fri 25
Week of September 28
Mon 28
Tue 29
Wed 30
Thu 1
Fri 2